PROGRAM INTRODUCTION
The first admission for the Public Relations program at MUST was accepted in the 2009-2010 academic year according to the statement of Minister of Education, Culture, and Science, and ++++ students have graduated the program between 2013 and 2017. Admission for Public relations program was temporarily closed due to the renovation of higher education, which happened in 2014-2015, and re-opened in 2017-2018 academic year. Public Relations profession’s market is estimated to increase by 23% from 2010 to 2020, and professional vacancies are to reach 58,200 in the same period of time according to World Labor Statistics Agency. In Mongolia as well, this profession’s market is increasing year by year and new vacancies are opening up. Public Relations agencies, departments, and teams are being newly established in public and business organizations starting from 2000. Public Relations profession is officially certified in the category of Public Relations Worker in the YAMAT-08/ISO-08/-; 24-2438. 2432 of the National Job and Professional Definition and Classification, which is approved by the Ministry of Social Welfare and Labor in 2010.
MAJORS OF THE PROGRAM
1. Major 1: Industrial Public Relations
2. Major 2: Service Public Relations
PROGRAM PURPOSE
Public Relations program’s master purpose is to provide professionals with versatile communication skills in the industry-service field based on modern information communication technology.
PROFESSIONAL DEFINITION OF PROGRAM
Providing knowledge, skills, and practice to develop communication of public, business, and civil society organizations basing on effective system of information and communication.
PROGRAM SIGNIFICANCE
Program significance:
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The professionals are trained only by MUST in Mongolia.
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The profession is versatile and can serve both in public and business organizations.
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The profession’s market and status are in continuous growth.
Program advantages:
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Flexible course selection
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Additional courses in winter and summer vacation periods
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Opportunities to major in 2 professions
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Getting professional practices abroad
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Getting scholarships
PROFESSIONAL KNOWLEDGE AND SKILLS TO BE POSSESSED
Professional’s knowledge:
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Theories, principles, and history of Public Relations
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Theories and practice of public information and journalism
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Psychology and mindset of Public Relations
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Public Relations of industry, service, politics, and business
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Public Relations technology
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Public Relations marketing and management
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Public Relations consulting service
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Public Relations ethics
Professional’s skills:
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Formulating organizational master purposes, visions, and values
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Processing tactical and strategical plans
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Developing positive images and improving statuses for organizations
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Informing and promoting organizational operations to public
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Creating effective communication directed to public, investors, sponsors, shareholders, competitors, and subordinates
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Facilitating decision-making of administration and giving professional advise
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Initiating, organizing, supervising, controlling, and evaluating special operations, events, projects, and programs etc.,
FIELDS AND ORGANIZATIONS PROFESSIONALS SERVE
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Public organizations (The President, Office of the State Great Khural, Ministries, Government agencies, Governor’s Office in all levels, Citizen’s Representative Meetings, and organizations of science, education, health, and culture)
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Non-governmental organizations (professional agencies, associations, funds, civil society organizations, public relations agencies, research and training centers)
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International organizations (international humanitarian organizations, international political organizations, international economic organizations, international educational, scientific and cultural organizations)
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Business organizations (companies, cooperation, groups, holdings, concerns, corporations, foreign invested companies)
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Media and information organizations (televisions, radios, sites, newspapers, journals)
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Political organizations (political parties, organizations of political parties, election headquarters, political consultancy, management, imagemaker, and spin doctors)
PROFESSIONAL PROSPECT:
Public Relations is worthily one of the sustainable, yet competitive professions to work with target public of government, non-government organizations, industrial, service, and business organizations, which hold rapidly increasing employment market and wage income in international labor market.
PROFESSORS’TEAM OF THE PROGRAM
Branch head
Ya. Tuguldur Ph.D, Associate Professor
Professor
B. Dolgor Ph.D, Associate Professor
Associate Professor of the Program
D. Odmaa Ph.D, Associate Professor
Lecturers
J. Buyankhishig MA
D. Tselmeg МA
D. Yumjirmaa МA
Practitioner lecturer
D. Ariuntogos МA
Contracted lecturer
D. Myagmarsuren Ph. D
