This major will prepare future marketers to deal with this new and still-developing market environment, by arming them with the practical knowledge, required expertise and skills they will use in the field. As a marketing major at our school, you will spend much of your time working with advertising, event planning, branding, strategy, research, sales, marketing communication, image and video editing software, statistical software, nonprofits, and team skills. You will learn about the diversity of marketing, critical thinking, consumer behaviors, career options, and product development, as well as how to apply this knowledge in your own work.
Knowledge to gain:
Basics of Business Administration
Marketing plan development, research methods
Approaches to increase sales
Development of Marketing Communication, communication tools
Modern Marketing trends
Skills to be developed:
Marketing Research, data analysis, reporting. Formulating research-findings based strategy directions
Work with image and video editing software (such as Photoshop, Illustrator, CorelDraw, Premier) and statistical software (SPSS).
Use of modern information technology
Communication in Mongolian and foreign language, express yourself, present it
Work independently and in team, leadership
Personal development, creative thinking
Specialized courses:
Basics of Marketing
Marketing Management
Marketing Research
Product and Pricing policy
Sales Management
Service Management
International Marketing
Consumer Behavior
Digital Marketing
Integrated Marketing Communication
Special Marketing Topics
Marketing Strategy
Graduates career opportunities
Marketing Manager
Brand Manager
PR Manager
Advertising Manager
Content manager
Social Media Manager
Event Manager
Export Manager and more
Successes of our students:
2014 1st place in National Marketing Olympiad
2017 3rd place in National Marketing Olympiad
2017 Golden Medal in “Must English Olympics”
“Start-up weekend-2017” 1st place
D Hackaton-2017 3rd place
2017 Business Project Competition in cooperation with Buryat state University, Russian Federation, 2nd and 3rd place
2016 3rd place in "Erdmiin shuvuu" students' research conference
2017 special place in "Erdmiin shuvuu" students' research conference